Help
Here you can see answers to the most frequently asked questions, as well as ask your own.
Here you can see answers to the most frequently asked questions, as well as ask your own.
“Expecto” helps small and medium-sized businesses create contextually targeted advertising independently and monitor its effectiveness. With the help of our service you can create an advertising campaign in 15 minutes, launch it, collect statistics and optimize it.
Contextually targeted advertising is advertising on search engines such as Yandex or Google.
We have answered this question in detail in our blog. Please read this article, we worked hard on it.
Expecto will arrange the semantic kernel in less than a minute. To do that it uses your website’s data as well as its own database of words. After that Expecto will create advertising text and an advertising campaign. It will send login and password to your new Yandex.Direct account to your email. In order to gain access to Google AdWords contact us via chat.
AnalyticsIn this section you can see:
All this information on Yandex.Direct and Google AdWords in one window!
With the help of this information you can save money and push up sales.
OptimizationIn the “Optimization” section we have developed a user-friendly algorithm for determining low-quality words and platforms. “Expecto” calculates the cost of attracting customers with each of the key phrases. Ineffective ads and advertising campaigns can also be disabled here in just two clicks.
Order catcherOur platform is so user-friendly that even a child will manage to increase sales! With only two clicks, we activate the conversion acceleration - the “capture form” that pops up when the client moves the mouse to the close button. Moreover, the “Capture form” and “Callback form” automatically connects the client to the manager (after the client leaves their phone number, the system initiates a call to the client and your manager).
Unfortunately, we don’t have a presentation yet, but you can see its demo here.
“Expecto” doesn’t have direct competitors.
At the moment our service is the only digital tools aggregator which lets you create, track, optimize and pay for advertising campaigns all in one window. We also offer a range of add-on tools: order catcher, CRM-system, call-tracking.
Yes. If you want us to create ads for your company, please do the following:
10 000 cover the cost of clicks. The advertisement will be ready in 5 working days.
Yandex.Metrika is a service for general website analytics.
In Expecto you can create advertising campaigns in 15 minutes, in "Expecto", calculate the estimated return from advertising, connect the order catcher to your site, collect customers’ contact information and work with them in CRM. Yandex.Metrika doesn’t offer any of these tools.
Yandex.Metrika and Expecto are different tools for different purposes. In some places they intersect. “Expecto” has a number of advantages in the following points:
You can sign up on Expecto here.
You will need to enter your phone number and email address. You will receive your login and password there.
To log in on Expecto click here.
Enter your login and password. Your login is either the phone number you used to sign up or your email address. In case you forget your password, you can click the “receive password by SMS” button and you will get it within several minutes.
For those who are new to Expecto we offer to use our service for free for two weeks.
For a week you can test all the tools except for call-tracking: creating advertising campaigns, connecting active campaigns, collecting statistics, tracking inefficient sources, calculating advertising revenue, working in CRM with applications from the site, setting capture forms. After 14 days, all functions except Creating advertising and CRM-systems will be blocked.
To enable paid tools, you need to replenish the balance of your personal account.
The extension of the trial period in "Expecto" is not provided. But in exceptional cases it is possible. If you contact us via chat there is a chance that the issue will be resolved individually. But we can’t promise anything.
In order to avoid unpleasant situations, only our managers have the access to change the password. Contact us via chat and we will resolve this issue as quickly as possible.
In order to log in enter the phone number you used to sign up and press “receive password by SMS”. You will receive your password by SMS.
When you created your first advertising campaign on “Expecto” a Yandex.Direct account was automatically created for you. Your login and temporary password were sent to your email. Try to find this letter. We advise using the search bar on your email to find it quicker.
If you fail to find it contact us via chat. We will send it again for you.
If you changed your temporary password to a permanent one, follow the Yandex’s password reset procedure.
No, it isn’t.
In short, just set the code :)
There are three ways to set the "Expecto" code on a site running on CMS WordPress:
Method 1Copy our code on the interface of your Expecto account. Section "Settings" > "Tracking Code".Open the administration panel of your WordPress site and go to the Appearance> Widgets section. Add the HTML code widget. In the field for the code, paste the copied "Expecto" code and save the changes.
Method 2After you copy the “Expecto” code from the “Settings”> “Tracking Code” section, you need to go to the administration panel of your WordPress site, go to the Appearance> Editor section. Select the footer file (footer.php) and press “Update file”.Paste the "Expecto" code right in front of the tag </body> and click "Update file".
Method 3If the previous methods did not suit you for one reason or another, then there is a possibility of directly modifying the footer.php file.
Attention! If you are not a programmer, then use this method only as your last resort.
You need to go to the hosting of your site or connect to it through an FTP client and follow wp-content / themes / your template / footer.php.Select the footer.php file and click “Edit”. Paste the code before the tag </body> and click “Save Changes”. Done.
You can copy the “Expecto” code on the interface of the “Expecto” personal account, the section “Settings” > “Tracking code”.
When you copy the code, go to your site. You need to switch to the “Administration” panel and follow the path: Settings > Product Settings > Sites > Site Templates.
Open the settings tab of the desired template and click “Change”.
* If you already know your template, then you can see it this way: "Settings" > "Product Settings" > "Sites" > "Site List", select "Change" from the site. Below is a list of used templates.
In the edit bar, insert the "Expecto" code before the </body> tag, then click "Save." If your site uses several templates at once, then you need to insert a code in each of them.
Copy the “Expecto” code on the interface of your personal “Expecto” account, in the section “Settings” > “Tracking code”. Paste the code in the bar provided.The official article by the developers.
Copy the “Expecto” code on the interface of your personal “Expecto” account, in the section “Settings” > “Tracking code”. Paste the code in the bar provided.The official article by the developers.
Open the page in the LPgenerator editor.Click the "Scripts" tool, click on the "Add Script" button. In the window that appears, paste the code copied from the “Expecto” interface in the “Settings” > “Tracking Code” section.Name the script. Then, using the selector located in the upper right corner, set the position: “Inside the tag <HEAD>”.Save the changes and the landing itself.
If you have a free version of the Wix constructor, then you can’t set the code on the site.
Only Wix premium users who have connected a domain to the site have the ability to set the code. If you are one of such users, then this instruction is for you:
If you have difficulties setting the code, contact our support team and we will help.
To start using “Expecto”, add code to each page of your site before the closing </body> tag.
You can check if the code is set correctly by yourself. To do this, go to the "Settings" > "Tracking Code" section on the "Expecto" personal account and click the "Check" button.
Where to get the code?To copy the code, go to Settings > Tracking Code. Click the “Copy” button.
Where to paste the copied code?Find the closing </body> tag on the page layout of your site. Paste the copied “Expecto” code in the line before the closing tag </body>. If the site has multiple pages, paste the code on each of them.
How to know that the code is installed correctly?In your account, go to "Settings" > "Tracking Code" and click on the "Check" button.
If the code has been set up correctly, you will see the message: “Verification results: The code is installed correctly, enjoy your work”
Watch a short video tutorial on how to do this.
If the code does not work correctly or you have difficulties installing it, please contact the "Expecto" support service.
To do this, go to the "Settings" > "Code Setting" section on the "Expecto" personal account and click the "Install My Code" button. In the window that appears, specify access to the site.
We will install the code for free within 24 hours.
Technically, you can connect an unlimited number of sites, but we recommend creating one “Expecto” personal account for one site, so you can avoid confusion of different applications from different sites in one personal account and in statistics reports.
Yandex.RSA is contextually targeted advertising on the sites of the Yandex advertising network.
We are sure that you often come across it on the Internet. Its format is: text + image.
We talked about this in more detail here.
When creating advertising campaigns, "Expecto" will automatically offer a set of key phrases based on the semantics of your site and the description of the services/goods that you advertise. From the suggested key phrases, choose the ones that suit you.
“Expecto” selects key phrases by which your ad will be displayed. Our algorithm does this on its own, without the help of people. Unfortunately, it is not yet so perfect as to ideally select key phrases. You can rely on the result of its work, but you can’t do it thoughtlessly. Remember to analyze and adjust your set of keywords.
These are words and phrases for which the ad will not be shown for queries. For example, you sell stretch ceilings in St. Petersburg, but do not work in The Leningrad region. One of the keywords will be “stretch ceilings in St. Petersburg”, and one of the negative keywords will be “Vyborg”.
You can add them during the creation of advertising. To do this, in the second step, click the "Add Phrases" button.
This is the maximum price you are willing to pay for one click on your ad. The actual click price is calculated in real time and will be less than this figure. If the actual click price is higher than the visitor’s price set by you, then your ad will simply not be displayed.
At the moment, ads can only be viewed through Yandex.Direct / Google Adwords. We will send you the Yandex.Direct username and password to the email address specified during the signing up process. This happens automatically, immediately after creating an advertising campaign. To get access to the Google advertising account, contact us via chat.
At the moment, ads can only be viewed through Yandex.Direct / Google Adwords. We will send you the Yandex.Direct username and password to the email address specified during the signing up process. This happens automatically, immediately after creating an advertising campaign. To get access to the Google advertising account, contact us via chat.
We will send you the Yandex.Direct username and password to the email address specified during the signing up process. This happens automatically, immediately after creating an advertising campaign. To get access to the Google advertising account, contact us via chat.
The number of advertising campaigns is not limited. Terms of Yandex.Direct: Up to 3000 campaigns can be placed on one account, of which no more than 1000 can be active (all campaigns are considered active, except for those archived). By default, there is a limitation on “Expecto” - only 50 created and connected advertising campaigns. If you need to increase this number, contact us via chat. We will remove the restriction for your account. It's free.
You can’t know the effectiveness of contextually targeted advertising in advance. Creating and launching a campaign is only a third of success. The main thing is its further optimization. We recommend getting into the contextually targeted advertising, starting with small budgets (5 000 – 10 000 rubles). When this amount is paid off, you will receive the first applications, you will be able to optimize and understand whether contextual advertising is suitable for you.
If you have just created an advertising campaign, then it is being moderated. This usually takes 5 to 10 minutes. If the advertising campaign has already passed moderation, ads are being shown, but you do not see your ads, we recommend that you read this instruction - help.
There are no autobidders in the current version of Expecto. If you think that this function is necessary, please write us about it in the general topic for the development of “Expecto”.
Rates can be viewed in your account. To do this, select the "Settings" section.
We have both paid and free tools. Advertising creation, CRM-system (Transactions) and Targeted traffic are free and always available.
Paid tools:
Multichannel analytics - 50 rubles per day;
Optimization by ROI - 50 rubles per day;
Callback - 17 rubles per day + 15 rubles for each connection;
Dynamic call tracking - 65 rubles per day + 4 rubles per minute.
For us to create your advertisement campaign you need to:
All advertising budget covers clicks costs. Advertising will be ready in 5 working days.
It depends on your business and market competition.
For different companies, budgets for contextual advertising can start from 10,000 rubles and reach several million. You pay for your potential customers’ clicks on your advertising, and the cost of a click depends on the competition and the quality of the ad.
To imagine what budget you may need for your business, you can use the Yandex.Forecast service. But this service gives only a rough estimate. We recommend that you conduct a test advertising campaign with a budget of 5,000 rubles or more.
No, it isn’t.
Go to the section "Finance"> "Balance replenishment" or click on the "plus sign" in the upper left corner, next to the login. Choose a convenient payment method and replenishment amount. Click on the "Replenish" button. The minimum replenishment amount is 500 rubles.
Go to "Advertising" > "My Advertising". Choose a replenishment amount and a convenient payment method. Click on the "Replenish" button.
The minimum replenishment of the advertising balance is 1,500 rubles. The amount of money that covers the cost of the clicks is the amount of money you replenish minus 20% VAT. “Expecto” does not charge a commission on your advertising budgets.
We do not recommend starting to work with contextually targeted advertising with such small amounts, because:
If you’re still not sure that contextual advertising is right for you, it’s best to replenish your account with 5,000 rubles. This budget will help to attract the first target customers with a small investment and to collect the minimum statistics that will make it possible to adequately decide whether you should invest in contextual advertising.
Individuals and legal entities can pay “Expecto” by card or by non-cash settlement.
For non-cash settlements, you must enter the following details: Name of organization, TIN, KPP (if you do not have it, then duplicate the TIN in this field) and registered address.
All functions, except for the creation of advertising campaigns and CRM, will be blocked. To make other functions work, replenish the balance of your personal account.
We do not charge fees. Only the standard VAT of 20% is retained by Yandex and Google. When paying directly through Yandex or Google, it turns out the same way. 1,000 rubles for advertising, 200 rubles for VAT.
The budgets of advertising campaigns created by “Expecto” are paid only with money. But you can connect your advertising account to “Expecto”, pay for it with promotional codes directly through Yandex / Google.
No, it doesn’t. If you need this feature, please contact us via chat or social networks.
If you want to track the performance and optimize your existing advertising campaigns, connect them to “Expecto”. To do this, in your account in the section "Advertising" > "Advertising Campaigns", click the "Connect" button and enter the data of your advertising account. You can connect both Yandex.Direct and Google Adwords.
Technically, you can connect an unlimited number of sites, but we recommend creating one “Expecto” account for one site, so you can avoid confusion of applications from different sites in one personal account and in statistics reports.
The number of advertising campaigns is not limited. Terms of Yandex.Direct: Up to 3000 campaigns can be placed on one account, of which no more than 1000 can be active (all campaigns are considered active, except for those archived). By default, there is a limitation on “Expecto” - only 50 created and connected advertising campaigns. If you need to increase this number, contact us via chat. We will remove the restriction for your account. It's free.
You can connect one account from Yandex.Direct and Google Adwords to one “Expecto” personal account.
Unfortunately, at the moment, there is no function of automatically copying advertising campaigns from Yandex and Google to “Expecto”. But if you replenish the balance of "Expecto", then we can send a request for the transfer of advertising campaigns keeping CTR in Yandex or copy your advertising campaigns manually. Then you can replenish Yandex, Google and Expecto in one window of our service.
You can’t. The Yandex.Direct API does not allow you to retrieve any data from image ads except statistics.
You have an agency-made account. You need to contact the agency that created it so that they provide access to editing advertising campaigns. Only then can we link your Yandex.Direct account to Expecto's personal account.
In the Analytics section, you can see reports for any period for each advertising system/campaign. This allows you to track the effectiveness of advertising and the trends of changes.
The Analytics section contains information about the number of visitors of the site, the number of orders made as a result of the clicks, the cost of one order, the total cost of advertising for the selected period and ROI - return on investment.
If you have an advertisement on Vkontakte with installed utm tags, “Expecto” will determine that the clicks came from this site and they will be displayed in the VK section. Referrals from search results fall into the SEO section. In the “Other” section, all other referrals to your site that were made according to sources without utm tags are included. For example, direct calls.
Yandex and Google automatically transfer data to “Expecto” several times a day. It makes sense to update statistics reports at the end of the working day.
Right now, "Expecto" is not able to upload statistics. If you think that this function is necessary, please write us about it in the topic for the development of "Expecto"..
Order catchers are pop-ups that allow you to keep a user on your site. The capture form pops up when the visitor is about to leave the site. The callback form is constantly running on the site and is adapted for mobile devices.
If the user had left his contact information, but for some reason did not click on the button, the application will still be sent to your personal account. “Expecto” is the only service which has this function implemented.
To connect order catchers, go to the “Callback” section and turn on the “sliders” to the right of the required capture forms. You can also edit them there: change the title and text of the form, the color and text of the button.
There are three possible notification methods: SMS alerts, email, and callback. You can choose the combination of notifications that is convenient for you.
You can read more about this here.
To set up the callback function, go to the "Callback" > "Notifications" sections and activate the "Phone Call" item.
Then set up the call schedule: select at what time “Expecto” will inform you about new applications on weekdays and weekends.
NB: “Expecto” works according to Moscow time. If you live in a different time zone, please set up a call schedule for Moscow.
Do not forget to click “Save” before closing the window.
In your account, in the "Settings" section of the "Notifications" tab, write down the phone number to which messages about new applications will come. You can also set up notifications for customers who have left a request. This can be done in the Callback > Notifications section.
When a user leaves a request on your website, "Expecto" automatically sends him an SMS about the successful execution of the order. This is customer notification. They can be set up in the Callback> Notifications section.
If your site has forms for collecting email addresses, then “Expecto” will take their work into account. "Expecto" itself doesn’t possess this function yet. If you think this feature is necessary, contact us on social networks.
It is not. But if you have a third-party chat installed on your site, "Expecto" will capture the phone numbers and email addresses of your customers from it.
This is a CRM system. Use it so as not to lose customer contacts. This is where customer cards are created.
Each card contains the customer’s telephone number, the capture form, the source of the application and the key request, by which the referral was made. With connected call tracking or call back, it is possible to listen to a recorded conversation with a client. Customer cards can be added manually, if necessary.
Your site is advertising from an advertising account that is not connected to Expecto. This is an order from such an advertisement.
This happens when a user leaves contact information in several forms at once from one browser and within one day. Detailed information about such applications will become apparent if you hover over the application and click on the "Details" button.
You can log into one personal account simultaneously from several computers using the same username and password.
To download applications from the CRM system, click on the upload icon at the top of the CRM to the left of the search bar. When you hover over the icon, the prompt “Download CSV” will appear. Click it and the file will download automatically.
If the data is not displayed correctly when opening the file, open Excel and click the "Data" tab. Next, in the "Get External Data" section, click "From Text". In the window that opens, select the Unicode UTF-8 file format and select the column delimiter, if necessary. Excel will display the data correctly.
Call-tracking is a tool that allows you to determine from which Internet channel (SEO, contextually targeted advertising, display advertising, etc.) a client came if he called your company and did not leave a request on the site.
Each visitor to the site is assigned a unique phone number. When he calls, he is redirected to your call center. Later in your personal account you can see what specifically brought the user to your site.
As a result, you can track the performance of your ads more accurately. Consequently, exclude those that do not bring you orders. Hence save money.
Go to the "Settings" > "Functions" section and click on the "Connect" button in the Call-Tracking card. For this, it is necessary that the balance of your personal account exceeds 1950 rubles. If everything is in order, then you will need to fill out information about your numbers and click the "Connect" button. If the funds are insufficient, then you will automatically be redirected to the account replenishment form. After filling out the information, a tech-support specialist will contact you to check everything.
Contact us using the "Ask a Question" function or directly through the chat. Tell our employee that you need to disable call-tracking and we will disable it.
No, you can’t.
Each visitor will be shown a unique number with a prefix of the region in which they are located. For example, people from Moscow will see the prefix 495, and from Tula - 4872.
Optimization allows you to evaluate the effectiveness of each key phrase/site/ad depending on the number of applications and the average cost of the order. All ineffective advertisements can be disabled in two clicks.
The “Expense” column displays the amount spent on clicks on a campaign, phrase or site for a specific period.
In the column "Potential revenue" displays the amount that can be obtained by all deals realized and closed. The potential revenue is calculated as follows: the number of orders for an advertising campaign / keyword is multiplied by the average bill, and then subtracts the costs of this advertising campaign / keyword. It turns out that this is the income that you could get if each order became a sale at the price of an average check. It is this metric that allows you to assess the potential of a key phrase or site.
The column “Order value” displays the amount spent on attracting each order for the selected campaign, site or phrase. The cost of an order is calculated as follows: the cost per click is divided by the number of orders.
We work under an offer. It is available on our website: Offer Agreement.
To view financial reports on "Expecto", go to the "Finance" section in the menu of your personal account, then in the "Report for the period" tab. To view a more detailed report, select the Daily Drilldown tab.
To receive closing documents, contact us via chat and we will send them to you in digital form. If you need the original invoice and the certificate of completion, we can send them to you by mail.
You can create an advertising account on Vkontakte using “Expecto”. To do this, go to the "Advertising" section, click on the "Enable" button in the "Advertising on the Vkontakte social network " section. Integration with Facebook and MyTarget is currently under development.
“Expecto” can integrate with amoCRM and Bitrix24. In order for orders from “Expecto” to fall into CRM, you need to install the “Expecto” application from the amoCRM or Bitrix24 application store.
Integration with other CRMs is also possible, but only if you have a programmer who can create webhooks.
Go to the section "Settings" > "Integration" on your "Expecto" account. Write down the address of your handler. We will send them a POST request with parameters, a list of which is given at the bottom of the page.
Unfortunately, “Expecto” is not able to send events to the Yandex.Metrika and Google.Analytics counters yet. If you think this feature is necessary, contact us on social networks.